The Queen Mother Champion Chase is Betway’s flagship sponsorship
PICTURE: Mark Cranham (racingpost.com/photos)
By Keith Melrose 11:22AM 20 OCT 2016
FOLLOWING “positive discussions for the past few months”, it has been announced that Betway have signed up to British racing’s Authorised Betting Partner scheme, exactly a year to the day after it was launched.
Betfair, bet365, 32Red and BetVictor are already members of the scheme and the completion of Betway’s deal will protect their sponsorship of flagship events such as the Chester Cup, Yorkshire Cup and Queen Mother Champion Chase.
Betway’s marketing director Anthony Werkman said: “Betway have been a passionate supporter of British racing since 2014 and we have been engaged in positive discussions with the BHA for the past few months.”
He added: “We are thrilled that we are able to continue our support in the future by becoming an Authorised Betting Partner. We have some exciting opportunities we are exploring throughout the racing calendar and look forward to announcing our sponsorship portfolio for 2017 and beyond shortly.”
BHA chief executive Nick Rust said: “We’re delighted to welcome Betway as an Authorised Betting Partner of British racing. They are one of the fastest growing betting companies within the British market and already sponsor a number of major races.
“We are grateful to them for joining the growing number of leading remote operators who recognise the importance and mutual benefit that a partnership approach between racing and betting can bring to the sport.”
He added: “Their contribution to British racing between now and the implementation of the Levy replacement will be an invaluable one at what is a critical time for the sport, and all the more appreciated as it is made in a completely voluntary environment where offshore operators are not required by law to pay statutory Levy.
“British racing will work with Betway to recognise their contribution to the sport by ensuring they receive all of the benefits available to our Authorised Betting Partners.”