William Hill in merger talks with Canadian firm Amaya

William Hill shopfront

William Hill: have seen their competitors complete mergers in 2016

  PICTURE: David Dew  

 By David Baxter 8:01AM 8 OCT 2016 

WILLIAM HILL are the latest high street bookmaker to be involved in merger talks, continuing a trend which has dominated the sector this year.

The firm confirmed they are in talks with Canadian gaming company Amaya and in a joint-statement said a potential merger would form a “clear international leader” in online gaming.

Montreal-based Amaya operate the Full Tilt and PokerStars brands, and the statement added that a possible merger would be “consistent with the strategic objectives” of both companies.

GVC Holdings, who were a junior partner in William Hill’s takeover of Sportingbet and have subsequently taken over bwin themselves, were also mentioned as a potential suitor for Amaya, but did not feature in the statement.

In August William Hill were the subject of a merger approach from Rank Group and 888 Holdings, but rejected a bid totalling £3.6 billion, stating that it “substantially undervalues” the firm.

The bookmaker has endured a troubled year, with James Henderson relieved of his duties as chief executive in a bid to arrest the firm’s decline following a profits warning, while their half-year results revealed a 16 per cent drop in operating profit to £131.1m compared to the same period in 2015.

Horse Racing News | Racing Post

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.